7 recipes to BOOST your DIGITAL strategy
Digital is at the heart of all companies and presents as much an opportunity for development and growth as a risk! Discover 7 recipes to boost your digital strategy.
Changing businesses to adapt to an increasingly digital world is no longer an option. But where to start ? What conclusions can we draw from what has already been undertaken in terms of digital transformation? What future strategic orientations to favor? Which technologies to move towards? How to modernize its marketing, accelerate innovation or renovate its management? With whom ? According to what schedule?
- Appetizer
The digital transformation of a company goes through an audit phase. The outcome of this key step can result in the determination of a Digital Quotient.
The Digital Quotient or Digital Quotient in French measures the level of digital maturity of your company in an objective, universal and consistent manner.
It is calculated by means of a 360 ° evaluation.
It allows your company to clearly identify its digital strengths and weaknesses both at the global level and at the level of each of the components of its organization.
This method makes it possible to reinforce, refine or modulate the digital aspirations of your company by providing a clear and precise vision of the actions to be taken to succeed in your digital transformation, strengthen your competitive advantage over time and improve your performance.
Every company is the repository of intelligence, but does this predispose it to digitalization?
2) On the menu
Objectives :
- provide the company with a methodological framework allowing a concrete start to a digitalization process.
- evaluate a company in relation to the new imperatives that digital introduces.
- identify the strengths and weaknesses of a company in order to maximize its chances of succeeding in its digital transformation.
- reveal shortages (in terms of assets, resources, skills, investments, etc.).
- challenge people's minds, raise awareness, stimulate decision-making and encourage action.
Context :
When the subject of digital transformation arrives on the table, the richness, complexity and scalability of digital make it particularly difficult for the company to simply answer questions as mundane as: Where to start? What to start with ? How to get started? Determining the Digital Quotient is a good way to get started.
3) Preparation & Cooking
Steps:
- Form seven groups of collaborators responsible for defining the company's Digital Quotient. They will ideally include the members of the management committee as well as managers of operational entities, knowing the company very well and having a strategic vision. These are very important since they will then potentially become your “digital champions” embodying, initiating and carrying the digital transformation of the company.
2.Assign each group a part of the analysis of the company's Digital Quotient: 1. Outlook, 2. Strategy, 3. Capabilities, 4. Execution, 5. Organization, 6. Culture, 7. KPIs.
3.Organize working meetings allowing each group to rate the company on the thirty or so items included in the component of determining the Digital Quotient that has been assigned to it
- Ask each group to present to the other groups a feedback of their work.
- Compile the results to determine the company's Digital Quotient.
Methodology and advice :
- Emphasize at the outset that no company obtains a score of 100/100 and that the competitors would undoubtedly be around 10/100, can help to overcome the political issues.
- It is imperative that all the members of the management committee of the company belong to the groups.
- The involvement of the shareholder in the process can encourage their future adherence to a new strategic plan upstream.
- Appointing a leader within each group, appointed because of their legitimacy in a profession (IT, finance, HRD ...), can be a plus.
- It may be wise to complete this work by carrying out a Digital SWOT.
- Matching the set of OKR and / or a MATT can promote the start of a digital transformation and prevent the company from confining itself to simple analysis.
The chef's tip: - Mastering a very technical vocabulary is a prerequisite. Providing participants with a lexicon beforehand can be a solution.
- The choice of the consultant (s) who will accompany the groups in their working sessions must be judiciously made in order to avoid cultural shocks (digital vs. traditional) which could lead to mutual misunderstandings.
4) tasting
- The company has been fully sifted through a digital analysis grid - A clear, objective and exhaustive vision of the company, facing a world that is becoming digital, emerges - The granularity of the restitution then helps to the construction of operational strategies - The exchanges between the participants, around certain ratings to be attributed, are often very rich - The opportunity is given to those turned towards innovation to assert their leadership.
- Digital strategy: The matrix of digital transformation
1) Appetizer
The digital transformation is not limited to the simple evolution of the businesses of the company. It also requires organizations to thoroughly review their way of operating, their culture, their mode of governance, their management, their processes, etc.
The digital transformation matrix provides companies with a framework made up of six structuring projects, accompanied by a macro-process intended to promote their implementation in an iterative manner, while familiarizing themselves with the main components of digital culture.
2) On the menu
Objectives :
- identify the major projects of digital transformation.
- provide a roadmap to company management.
- raise awareness of the need to go beyond the organization in silos.
- highlight the necessary and difficult evolution of the company's culture
Context :
Almost all companies have taken digital initiatives, on a larger or smaller scale and with varying degrees of success. Experience has shown day after day that digital has an even greater impact on organizations than anyone imagined.
The digital transformation matrix is a means of coordinating digital initiatives scattered within the same company or of providing a clear and common framework when formulating a new digital strategy intended to fit into the business and no longer just to evolve on the fringes of it.
3) Preparation & Cooking
Steps :
1) Define the six areas of digital transformation (Management, Human Resources, Technology, Data, Marketing and customer experience, Measurement).
2) Divide each of these projects into cycles of five phases intended to be renewed without delay: 3 phases of change management: Audit, Plan, Test and 2 phases of change implementation: Deploy, Optimize.
3) To instill in the company, throughout the process, the main rules of digital culture.
Methodology and advice :
- Take into account the disparities of decision-makers right from the start (training, objectives, vocabulary, measurement indicators, etc.). The realization of a Stakeholder Map can be a solution.
- Take into account the differences in the digital maturity of businesses, services and people. The results provided by the Digital Quotient (cf. Recipe 2) could be valuable.
- Give meaning to the process in order to avoid suggesting that we are digitalizing simply to digitalize.
- Do not underestimate the considerable effort (personal questioning, development of new skills, adoption of new skills, acceptance of English, etc.) required of everyone.
The chef's tip:
- The matrix overvalues the Data dimension which, if it is subject to more stringent regulation, will reduce the opportunities offered to the company on this point.
- The approach appeals, at least initially, more to left brains and can penalize more creative approaches. It will deserve to be counterbalanced with Design Thinking, for example
4) Tasting
- The matrix expresses, in a conventional manner, an approach that is nevertheless in radical rupture with what is practiced in the company and which therefore reassures.
- It provides a battle plan able to give the company the opportunity to achieve new things visible and likely to motivate the teams.
- The approach is transversal.
- The use of the matrix leads employees to evolve by adopting a new culture more in line with the new ecosystem of their company.
This article is written by the expert marketing team of Eco Docs CMMS software company which is one the best tech solution provider in the field of maintenance management.
